The Credit Cruncher – Credit Card based Board-game

Education continues to play an important role in any country’s overall growth. The education market has become more challenging due to the rapid growth and evolution in the modes of imparting education; schools, colleges, private tuition, online education courses, etc.

Generating content at work is the name of the game for many of us in marketing and this game is only getting bigger progressively. Be it PowerPoint presentations, pdfs, blogs, landing pages, brochures, infographics etc.; so what makes your content stand out from the rest of the crowd? With the advent of social media and metrics analysis, it has become a trend to track your followers, views and visits. So how do you capture your target audience, keep them engaged and generate those big numbers?

Model Risk Management (MRM). One may wonder why talk about it now when it’s been nearly 3 years since the OCC guidelines were published. But before that let’s define MRM. It is the integrated process of managing model risk through a model’s entire lifecycle and in the process ensure a governance rhythm that is regulations compliant. Similar to OCC, various countries have framed regulations that could impact model governance. And this is a first in a series of blogs that can highlight the regulatory requirements and model governance parameters.

Trust Google to come up with interesting stuff. With a ginormous collection of over 5 million e-books, they created the Google Ngram Viewer app. The purpose is simple – to observe the existential trend of a set of words used in literary works over a period of time. As with most Google creations, the app has great applications – especially for someone interested in Natural Language Processing and the study of evolution of topics.

As an inquisitive NLP analyst, this app really excites me. It helps me tie a few hypotheses together that we couldn’t have decisively done with smaller text corpora.

There are a plethora of articles on the rise of big data and the underlying hardware and software that drive this phenomenon. No, I don’t intend to add to that clutter. This blog attempts to infer the evolution of this phenomenon through a study of the evolution of the words that define it.

Customer experience is one of the most significant factor in hospitality that differentiates one from the rest. It does not matter whether one is travelling on a business trip or a leisure trip with family and friends, they always expect to have the best class experience during their trip.

Simon was a watermelon seller, along with several other vendors, at a local market. Simon being a good listener, heard some customers speaking about how difficult it was to buy the watermelon in the morning and carry it around all day with all their other purchases. Intelligent as he was, Simon put up a placard saying that customers who buy from him can purchase melons in the morning and he would hold it for them by customer name until the end of the day, when they could pick it up before leaving. Simon’s sales increased exponentially and soon all the other vendors started copying his idea and increased their sales as well.

The information that has been captured about customers must be carefully organized, sifted, and then squeezed to separate the juice – the nectar of Customer Intelligence. This is a magic potion that will point in the right direction on where on which customers to shower our love and affection in order to eventually get the best reward.

Just like any other Tableau junkie out there, I am hooked onto the premise of Tableau Public – a free tool that lets you use any data across the web (the only limitation being they should be fed from a flat file) and create beautiful, interactive visualizations that natively lend themselves to social engagement.

Supply Chain & Logistics, Optimization and Analytics have been birds of the same feather flocking together since the beginning of time. However, while data had been generated at every link of the Supply Chain for decades, it is only…

For classifying or clustering data in the context of a machine learning problem, the first step is to create a representation of data, usually called the Feature Vector. Datasets consisting of images or audio files have feature vectors that are already in numeric form.

EARTH HOUR is a fascinating spectacle. It is quite astonishing to see such a powerful symbol showing synchronization of intent on such a massive scale to conserve what’s left of our beloved planet.

In this blog, I am going to discuss how analytics is playing a crucial role in enhancing the performance of supply chain.To set the context, I will highlight the “three major problems” being faced by supply chain executives and later explain how analytics is helping them solve these problems.

With reasonable experience in the field of Analytics, when i look back now, I must give full marks to my Uncle when it comes to Customer Intelligence. And I assure you again, he knew none of those analytical terms. I still remember spending my entire summer holiday at his shop looking for chocolates, making friends and understanding the business. It now occurs to me that he implemented all the vital customer intelligence strategies very proficiently.

Here are some anecdotes from a small town vegetable shop in Southern India and customer intelligence lessons for today’s retail world.

Customer Life Time Modeling techniques can leverage existing transactional, demographic and lifestyle information about customers and then predict the most profitable pathways to becoming Most Valuable Customers in the portfolio. They can also surface out very unique nuances about micro segments of these MVCs, which can then be used to bring out very customized and personalized experiences. Nothing gets a relationship going better than personalized attention. Data driven customer relationship management and personalization enables companies to place well informed, strategic bets on emerging MVPs among customers and lock them in early into long lasting very profitable relationships.

School and collegiate education today has changed a whole deal.  It has seen a sea change from the pure chalk…