The Credit Cruncher – Credit Card based Board-game

We bring to you a 3 part interview series with the BRIDGEi2i Leadership. Third in the the series, we talk to Pritam Kanti Paul, Director and Co-Founder at BRIDGEi2i. In this interview Pritam talks about advancements in the field of Statistics and Machine Learning and where the Analytics is heading.

Great customer experience can come from anywhere. A barber shop would seem an unlikely place to collect business wisdom yet how is it that most of the times a barber shop in the same exact location and circumstances, offering the same commodity service with the same quality but with pricing so different from the local competition does better business than the others. What makes that barber UNIQUE is his ability to identify, predict and personalize. You might think cutting hair is a low-involvement affair but the fact is that your barber builds a relationship and personalizes the experience. Therefore barbers can teach businesses a thing or two about improving their customer experience.

The HR space has traditionally been driven by Industry Best Practices. The likelihood of People Practices or Initiatives getting approved by the Management also increases manifold if one can show instances of the same being practiced by the market leaders or the competitors.

But how fruitful is such an approach? Does it always achieve the desired results? In the quest to adhere to best practices, can a more effective Initiative/Intervention be left out?

The hunger for business is not just a matter of survival. There is a certain longing, a deep desire for recognition, even love. In a lot of respects, the hunt for the earliest customers is a search for a validation and an acknowledgement.. and is a lot like courtship. The premise of this piece is to drive home the point that customer relationships are no less sacrosanct than the marital bond.

Yes, success of any project can be defined by three important parameters, the ability to coordinate an enterprise wide adoption, business impact it brings to the organization and the amount of industry best practices it brings to the organization. With these parameters, we will compare the Managed services model with a piece meal project execution.

School and collegiate education today has changed a whole deal.  It has seen a sea change from the pure chalk…

The market is up, the work that needs to be done is huge, and the talent pool that the analytics industry demands is vast. It is clear that if humanity has seen, it has only been by standing on the shoulders of giants – heroes, who …

There is a long way to go before India truly claims women empowerment. The number of female awardees from 2011 to 2015 was only 21% of the total awardees. For the states like Kerala, Tamil Nadu and Andhra Pradesh that had higher sex ratio, have contributed only 12% of the total female awardees.

A Global Intelligence Alliance survey of market intelligence professionals spread across 880 companies revealed that MI teams have seen budget cuts equivalent to 1 resource almost every year since 2011.

We all know that analytics is playing a very big role in making correct decisions by taking data into consideration. Now in this blog, I want to discuss how analytics is playing a role in sports. Analytics in sports is divided into three broad areas.

Let’s look at a couple of other interesting situations that might stump you while building your web analytics dashboard connecting directly to GA using Tableau’s Google Analytics API.

Gone are the days when a customer was identified as: married, has children, lives in an upscale neighborhood, reads Time magazine and wears a Rolex. Now, customer profile entail aspects such as no. of daily customer visits to the site for the last two months, items purchased by the customer in the last one week etc.

Let us start giving names to the types of customer profiles. Identifying a customer by their attributes is called as “Demographics Segmentation”; to be precise, demographic segmentation consists of dividing the market into groups based on variables such as age, gender, family size, income, occupation, education, religion, race and nationality, whereas identifying customers by their behavior is behavioral segmentation.

The Pursuit of Happyness is a 2006 American film about Chris Garner’s struggle, very beautifully portrayed on screen by Will Smith and a cherubic Jaden Smith. As much as I was moved by the movie itself, what has stayed with me the most, is the title.

The moment I reached out for my smartphone was a game-changing moment, as marketing pundits would say. It is this moment that makes consumers (a major chunk being women) smart, confident and satisfied shoppers (Like me!).

One of the most interesting features of Tableau is its capability to understand your geographical data like Longitude & Latitude, Country, Stage, Country, Post Code etc. and plot data as filled maps (or choropleths) or symbols on a map at a desired (and available) level of geographical granularity.