Well, the last thing you would probably want to read right now is another report extolling the virtues of Analytics, citing all the buzzwords that seem to be floating in the Analytics cloud and telling you if you are not using this, you are doomed. Let’s start instead with getting past the conversation about the need for analytics. The fact is, despite the need, many Analytics projects fail to live up to the promise of helping achieve desired business outcomes. How do enterprises focus on value generation rather than just being a part of the data bandwagon?
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