Today there is a lot of buzz around customer experience. Many companies have realized that investments in customer experience improvement is important not just because it helps to boost the bottom lines of their businesses but because it takes at least 4 to 6 times more cost to acquire a new customer than to retain an existing customer. Modern day communicating platforms and tools have given more muscle power to customer’s voice. On one hand, your customers could become brand ambassadors of your business if they are delighted about doing business with you.On the flip side one sad customer would soon turn to thousands of unhappy customers at the blink of an eye.
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