Whitepaper: Understanding Gamification

Understanding GamificationUnderstanding Gamification

The term “gamification” was coined in 2002 by Nick Pelling, a British-born computer programmer and inventor. As defined by Gartner “Gamification is the use of game design and game mechanics to engage a target audience to change behaviors, learn new skills or engage in innovation.” The target audience may be customers, employees or the general public, but first and foremost, they are people with needs and desires who will respond to stimuli.

This whitepaper highlights the application of gamification in various organizational areas.

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